ASSOCIATES (vol. 1, no. 3, March 1995) - associates.ucr.edu
[July 10, 2034: ASSOCIATES asked electronic journalist Tom Nellig to link up with some of the past leaders of the Associate community to get a feel for what it was like to be an Associate during the infamous years leading up to the "Great Awakening". He files this report. The Editors.] "THE GREAT AWAKENING" A LOOK BACK AT WHERE IT ALL BEGAN by Tom Nellig On July 10, 2009, history was made as the members of the American Library Association elected its first Associate as President. Election returns were the highest than in any previous year. The vote wasn't even close as the nearly 64,000 Library and Non-Library Associate member majority of ALA overwhelmingly chose Cary Jan Kneecast - a well-known and liked Associate from New Jersey. From that point on, Associates concerns would forever be heard at the national level. ASSOCIATES hooked up with Cary Jan and friends at a 25-year reunion of Associates commemorating that election - known to this day as "The Great Awakening." ASSOCIATES: Cary Jan, we all familiar with the past injustices against Associates. What our readers are interested in is, "how did you and your colleagues move your agenda forward to accomplish your goals?" Cary Jan: Well, it wasn't easy. It all began with the emergence of local and statewide library support staff organizations during the mid-80s and early 90s. These organizations provided invaluable professional development opportunities to staff members who were virtually ignored in that area. Each of these organizations had their own mission statements but very few of them were thinking about the future and what that future would look like for support staff. ASSOCIATES: Is that how the first strategic planning conference of library support staff from August to December 1996 came about? Cary Jan: Yes. By the mid 90s, most local and statewide leaders were online. This allowed us to collectively meet in cyberspace. This was essential since we were constantly under time and travel (i.e. monetary) constraints. There were still some risks, however. A Library Assistant from Wisconsin was fired for taking part in the conference because her supervisor did not believe it was job related. ASSOCIATES: That's so 1990-ish! Could you tell us some more about the conference? Cary Jan: The ground work had been laid with the publication of the National Directory of Library Paraprofessional Associations, which included the e-mail addresses of all the local and statewide leaders. The relatively new ALA Support Staff Interest Group (SSIG) took the lead in organizing the conference by electronically inviting each of these leaders to participate, as well as posting a general invitation on LIBSUP-L and in ASSOCIATES. The goal of the conference was to establish a vision of where library support staff wanted to be by the year 2006. We were guided by online facilitators and coaches knowledgeable in strategic planning. It took five months but by January 1, 1997 we knew what had to be done to accomplish our goals. To me this was our real "Great Awakening." ASSOCIATES: What were some of those goals? Cary Jan: Well, eliminating the confusion over what to call us. By the end of 1998, every local, statewide and national organization changed their constitution and bylaws to incorporate the term "Associate." Once we were all aligned, we spent time and money informing the library and non-library community of who we were. ASSOCIATES: I was told that the editors of ASSOCIATES and Library Journal were flooded with mail over this issue. Cary Jan: It was just one of those minor roadblocks that had to be removed before we could go forward. ASSOCIATES: What were some of the major awakenings that moved you forward the most? Cary Jan: I guess there were 2 major awakenings that took place. The first was that Associates recognized that the survival of the Associate depended on the survival of the library and the profession. The second was the realization that the only true strength Associates had existed in their sheer numbers. The only way we would be heard was to grow within the established professional library organizations so that we and our concerns couldn't be ignored. That latter awakening is why we are here today! ASSOCIATES: Our archives indicated that by the end of the millennium, Associates were the majority members in 37 of the 50 statewide organizations. In the year 2001, 38,000 Associates joined ALA! What caused this? Cary Jan: Well, with ALA membership and conference attendance declining (and thus its funds), the Executive Council finally lowered its dues to attract the growing, professional, career- oriented Library and Non-Library Associate. Seeing its opportunity, the Associate community tapped its joint financial reservoir (one of the goals of the strategic plan) and helped finance ALA membership to any interested Associate. The result, as you see, was tremendous. ASSOCIATES: Do you think ALA knew what they were in for when they lowered the dues? Cary Jan: Do you mean did they realize that they would be flooded with new money, new ideas, new conference attendees, new manpower, new voices, new library supporters? Yes! Or, do you mean did they realize that Associates would do their talking with their votes -- electing Associates as President of ALA in 19 of the last 25 years and electing Associate majorities to the Executive Council over the past 18 years? No, I don't think so! ASSOCIATES: Since the "Great Awakening", what past Associate issues have been addressed? Cary Jan: I think that a lot of the issues were turf issues between Librarians and Associates. Once Librarians started viewing us as allies to their survival and not as a threat to their very existence, our outlook and image rapidly changed for the better. It's amusing to look back at a time where the professional development of Associates was not considered essential to the survival of the library. It's with amazement that past conference organizers and editors of library literature offered nothing of interest to or by the Associate. I also find it hard to believe that it took over 40 years to develop and implement a national certification plan! ASSOCIATES: Of course the big issue was increasing Associate salaries. Cary Jan: A number of ALA research reports released since my administration have been used as ammunition in the war for better wages. Between the years 2011-2015 we made tremendous strides -- averaging 15% increases on a national level. ASSOCIATES: As an Associate myself, I would like to thank you and all the other Associate leaders who had a vision and a strategic plan and the courage and commitment to enact that plan. Cary Jan: You're welcome! I hope you and the editors of ASSOCIATES plan on taking part in the 26th joint Associate/Librarian strategic planning conference next year? ASSOCIATES: We'll be there!